Archive for: May, 2023

Direct Response Marketing, Yesterday and Today

May 27 2023 Published by admin under Uncategorized

My first exposure to Direct Response Marketing was way back in the fifties. I read an ad
in a Superman comic book. It was about a 90 pound weakling who wasn’t strong enough to
defend himself against a muscle bound bully. He decided he would change that and become so
strong no bully could bother him; and he did just that. The ad said if I sent him a dime,
he would teach me how. I didn’t weigh any where near 90 pounds but I wanted to be strong,
so I sent Charles Atlas my dime.

A few weeks later I received his reply. I could build a strong body by using his Dynamic
Tension Program. All I had to do was send him, what seemed to me at the time, an enormous
amount of money. Well since I was maybe 10 years old and didn’t have an enormous amount of
money, I never learned about Dynamic Tension.

I did however, get my ten cents worth. I learned what Direct Response Marketing was
although at the time I didn’t know what it was called. Basically Direct Response Marketing
is simply offering something free or at a low cost. When they request whatever it is you
are offering, you present them with a sales offer.

Back in those days, there wasn’t any email or Internet. Television was just in its infancy. So, most of the Direct Response Marketing was done by using print media and the U.S. Mail service.

Around that time, I was a very curious kid. I mean some stranger made 10cents from me and
I wanted to learn how to do it too. I learned about the two step concept. If you had a
product you wanted to sell for $10.00, you had two ways to advertise the product.

The first way was to advertise the product and show them the price. People would send you
a check for the product. That was known as the one step method.

The second way was to offer something for free, or just ask them to write to you for more
information. The information you sent was your sales materials. This was the two step

Things haven’t changed much. The technology is different but the basics of Direct Response
Marketing remain the same.

Yester year, the two main tools of the Direct Response marketer were the print media and
the post office. Today, although marketers are still using print media and the postal
service, the Internet and television has a larger share of the ad revenue and credit cards
have pretty much replaced the customer mailing in a check to make the purchase.

Over the years I have seen all types of Direct Response business and practices. I have
looked at hundreds and hundred of “work from home” business opportunities. Most of what
you see on the Internet is just plain junk. Scams abound. I have to admit, even with all
of my years of experience, I too have fallen prey to some of these worthless opportunities.

However, even though I lost money on some of these so called work from home opportunities,
just like when I mailed my dime to Charles Atlas and never became a body builder, I learned
from the experience.

For much of my life I was in the Ministry. I served as Executive Director of several non-
profit agencies. I raised most of the funding using Direct Response Marketing. I mailed
out a Newsletter every month. Enclosed in the Newsletter was a postage-paid envelope for
the recipient to mail in a contribution.

One of the things that I have always credited my success to, whether in the “for profit” or
the “non profit” sector was operating whatever I was doing with integrity. For example the
only thing I knew about Spam back then was it was a not-so-tasty canned meat product.
However, I never sent my Newsletter to people unless they asked to be on my mailing list.
Sure, I could have purchased the names of known donors to other charities. I just chose
not to do that.

Another thing I learned in the ministry was the importance and great satisfaction you get
from helping others. As the pastor of a church I enjoyed teaching. As a work from home
entrepreneur I enjoy teaching. My church grew in numbers largely because of my teaching
ministry. My Direct Response business I operate from my home is also all about teaching
others to succeed.

Today I am active with a work from home business. I still only contact people who have
expressed an interest in the products I am selling or the business I am involved with. I
do not buy leads that are of people who just expressed an interest in a home business. The
only way to get on my list is to either ask me about one of my products or about my
business opportunity.

Of course that is easy for me. My Direct Response Marketing is done with television
infomercials. People see a product on one of the infomercials, they call the toll free
number, My phone rings, they buy a product and I make money. I don’t have to
contact anyone that has not expressed an interest in what I have to offer.
That’s Direct Response Marketing today.

I didn’t like spam (the canned meat) back then and I don’t like spam (Unsolicited
Commercial Email) now.

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Direct Selling Tips

May 26 2023 Published by admin under Uncategorized

Whether you’re brand new to direct sales or a seasoned pro, I want to offer you some direct selling tips that I have put together. It is my hope that these tips will help you identify areas for improvement. In the business of direct marketing, if you’re not constantly honing your skills and techniques, you’re losing ground. Some of these tips apply directly to key direct marketing concepts. Some are aimed at getting you committed to taking daily, focused action. Let’s get going:

1. Be committed. Make a commitment to do whatever it takes, for as long as it takes. Don’t be like so many others who have called it quits within inches of success. In direct selling, just as in any profession, the people at the top did not get there overnight. Resolve yourself to the fact that you will not get there in a day, but you will get there.

2. Don’t sell to people. This may sound ridiculous, but be aware of how you present yourself to people. If you are trying to sell them on your direct marketing opportunity, you’ve got it all wrong. You have to let them decide for themselves if your direct marketing opportunity is for them, don’t try to cram it down their throat. Someone who is “sold” on the idea of direct marketing will not have the dedication to overcome obstacles when the inevitable challenges arise. The person who decided for themselves that direct marketing was for them will be unstoppable.

3. Build lasting relationships. This is key to achieving long term success in direct marketing. Make sure that you are building a team that will work together for years to come. Focus on bringing in quality people that are as dedicated as you so that together you can build an effective team. Look for someone who will be your partner in building your business for the next 30 years, not the next 30 days.

4. Foster a family environment on your team. Your team members will be your primary support system in direct marketing, since they understand better than anyone the challenges you will face as well as the rewards you reap. Remind everyone that you’re in business for yourself, not by yourself. When someone on your team hits a roadblock, it should be the team that pulls together to help them overcome it.

5. Be resolute and deliberate in your actions. This sounds easy but it trips up more people than you think. To achieve success in direct marketing, you have to take action every day. One concept you need to get your head around is this: Someone will succeed. Someone will be able to live the life they’ve always dreamed of, will be able to retire early, travel, or anything else their heart desires. It’s up to you who that person is. If you don’t take action, I guarantee it will not be you.

I hope that you’ll take to heart the direct selling tips I’ve outlined here. In my experience as a leader in the field, I’ve seen too many people fail from not following the simple steps I’ve shared with you. Incorporate these into your business and you’ll be ahead of 95 percent of the other direct sellers out there. Implementing these can truly catapult you into that coveted top five percent.

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3 Marketing Tactics That Can Free Up A Lot Of Your Time

May 25 2023 Published by admin under Uncategorized

What are the things that you like most about your business? I know for me, I enjoy being able to wake up “free.” When I say “free,” I mean not being tied down to the constraints of a corporate setting. I hate working a job, but it’s something that I needed to do to get the funds to launch my own business. If you’re like this, then I know how you feel.

So how do you feel about your business? Are you living your dream of making money and being able to have more free time with your family? Well I’m sure you do. You should know that even if your business isn’t at a point right now, you can always turn it around.

In today’s article, we’re going to take a look at some marketing techniques that I think can really take your business to the next level. In fact, let’s look at a few techniques that you should be using in your business today.

1) Referral marketing

I know of some business owners whose whole marketing model is based upon receiving referrals. These people don’t run ads, don’t do sales letters, and don’t do yellow page – all they’re interested in is getting more new business for free. And surprisingly, these business owners are having success with marketing their business.

Do I recommend sticking with one marketing strategy? No. But it’s something that you should start doing if you want to see more sales and profits coming your way. Here’s another marketing strategy that you should be using in your business today.

2) Continuity

No matter what business you’re in, you should find a way to incorporate a continuity product into the lineup. This can be as easy as a paid newsletter, a CD of the month, a DVD of the month, or any other strategies that can be used to charge a customer’s credit card on the first of each month.

I once heard someone say, “If you don’t have continuity, you don’t have a business.” I’m not sure I would go that far with continuity products, but it’s something that you should definitely consider using in your business. Here’s the last marketing strategy that you can use in your business.

3) Classified advertising

Even though classified advertising doesn’t get as much exposure as some of the ads that you see in the main area of the publication, they can still help you to land more new prospects. But to really have a significant impact, you have to run a lot of them. And when I say a lot, I mean you have to run hundreds of them.

I’m not sure if you will want to spend thousands of dollars on classified ads, but there is one guy who actually made himself a millionaire using nothing but classified advertising. So this marketing medium can be used to get new sales, but only if you know how to run them.

Use these tips to turn your business around and to inspire new sales.

Good luck when using these 3 excellent marketing strategies.

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Organic Marketing 101 – Mail Call

May 24 2023 Published by admin under Uncategorized

As a business owner, I make it a point to personally check what arrives in my mail box every day. Today, along with the usual assortment of bill and checks were: Three identical copies of a postcard from an accounting firm. None had my name. Three identical jumbo copies of a jumbo postcards from a courier company. Again none had my name. A folded sheet full of flyers. It would take 10 minutes just to sort through the stack.

So far everything has found its way to the round file under my desk.

Next, a beautiful catalog from a large mailing list source. Part of their offering actually competes with my business. This outfit is going to have an uphill battle trying to sell me. Coupons from an office supply store. Hmmm, some of these look good, but I generally shop at another store that’s closer.

And oh yes, the mailer from a well known bank. This mailer was done perfectly, personalized with a great incentive. But… as a former customer, they repeatedly broke my trust. No mailer, however well designed, no offer, no spin could bring me back.

We spend a lot of time on how to spin our pitch. How to convince others to make a decision. But that’s only one cell of our marketing organism. The cells either work together, or they go out of control. It’s called cancer. It won’t take much to have your mail labeled as junk. Mistakes like duplicate pieces, wrong or missing contact names, products or services mismatched to your mailing list are obvious blunders. Worse yet, if you break your customers’ trust, or even if your products and services fail to be clearly superior, even the best direct mail won’t help. Make sure your marketing is organic: pay attention to every part. It’s vital.

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Direct Mail Marketing – The Best Lead Solution

May 22 2023 Published by admin under Uncategorized

What can direct mail marketing do for your business?First of all, direct mail marketing might just be the best lead generation solution possible. You can get targeted data for about any customer you are looking for and reach them right at their home. Most people are on the the Do Not Call list these days, so direct mailers are a great way to reach these prospects.With all the different styles of mailers, you can be sure you will find the right one for your needs. There are postcards, envelopes, serrated edges and more! Mailers with serrated edges tend to look like the homeowner is getting a check, so they have a great open ratio. You should test out a couple different mailers and find out what works best for your situation.Why are mailers the best lead solution? The results. It depends what market you are in, but typically mailers get a 1% to 4% response ratio. That means if you send out 5,000 mailers, you can expect to get at least 50 call ins. Most businesses that use mailers make a good profit off each sale, so you would have at least 50 chances to make $1000 or more with mailers. The cost for 5,000 mailers is usually around $3000. With this type of marketing, the more you buy, the more you save.The cost of the mailers will depend on a couple factors. The cost of postage, printing and the data you use. If you want to send out your mailer with regular mail, it’s black and white and you want public record data, the mailer won’t cost too much at all. If you want a full color mailer with modeled data, you can expect to pay a pretty penny. But, you’ll most likely get a better response with good data. The full color option is not necessary.Mailers work great for mortgage firms, loan modification companies, debt settlement companies and more. There is so much data available, you can find your target audience easily with direct mail marketing.

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Top 5 Ways To Improve Your Real Estate Direct Mail Marketing Repsonse Rates

May 22 2023 Published by admin under Uncategorized

Starting wholesalers are often overwhelmed by the task of crafting an impact-full real estate marketing letter. Lacking experience, it is difficult to guess the impact the various content items might have on lead conversion. Adding to the challenge, there are countless sources for advice on marketing content and combining or sampling the recommendations yields a marketing piece that’s unnecessarily long, complex or ineffective.

Marketing materials are usually near the top in terms of the most costly business expenses. Given this fact, its clear that a bad run with poorly constructed marketing campaigns can be enough to sink a new business. Unfortunately, it is very difficult to isolate the root cause of lackluster direct mail marketing results. The investor may unknowingly blame the target market segment for the results and redeploy the same bad marketing to a new segment. Avoid the guesswork and these costly mistakes by implementing the 5 key principles explored in this article.

Personalize Your Letters

It is important to personalize each of your marketing mail pieces. Think about it, when you pick up your mail, you tend to sort through and discard any items that are clearly junk mail or mass mailers. The same fate awaits your marketing pieces if they fail to pass the junk mail smell test. To avoid the discard pile, and increase the odds that your marketing is viewed, use mail merge techniques to personalize each letter. It doesn’t need to be complicated or extensive to be effective. Many times, simply addressing the owners by name on the envelope and in the letter are enough for the recipient to realize the letter and enclosed offer are meant for them. It is also good to specifically mention the property that you are interested in within the letter.

Keep it Simple

Once opened, your marketing should be so clear and simple that your prospects are able to glean the benefits of your offer at a glance. If your lead is reading your marketing piece then congratulations you’ve made it past the first obstacle which is getting them to open the letter. It would be a real shame to lose that momentum with a complicated, hard to digest letter. If the benefits aren’t clear and it’s difficult to digest the letter will get tabled or worse, discarded.

Add a Call To Action

Effective marketing includes a call to action that compels the consumer, with easy to follow instructions, to do take action. Remember, that most recipients will dis-guard your letter as it doesn’t appeal to them in some way. A smaller portion will file your letter for reference when the time is right for them to take action. Others may set it down with good intentions to return to it but they never will. For that very reason effective calls to action often include a fear of loss that suggests the reader take action now or risk losing the promised benefit. Fear of loss is a powerful emotion that serve as the nudge to get them over the hump.

Multiple Contact Options

To improve the odds that your prospects will take that all important step to contact you it is helpful to provide several means to contact you. This will to cater to the many ways people prefer to interact including phone, email, social media, entering data online, and mail. The many contact mechanisms also allows them to choose the method that is most convenient to them which improves the odds that they’ll make the effort to contact you. As an example, an individual who works nights may need to sleep during the day and won’t be able to have a phone conversation when you would typically speak to your other clients. They may choose to contact you via email, which you can use to communicate asynchronously.

Split Test Your Marketing

The last and perhaps the most important principle is testing. I would encourage you to adjust your marketing pieces incrementally and test the resulting response rates. As an example, you could send two different marketing pieces to the same subdivision. This is called split testing and will allow you to measure the differences in your lead conversion while excluding broad differences such as demographics.

Keep these five principles in mind when you prepare your next marketing campaign and you will be well positioned for continued growth.

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Direct Mail Testing

May 21 2023 Published by admin under Uncategorized

You don’t need to spend a fortune on market research. Conducting simple direct mail tests may yield customer insights that help you boost response rates and increase profits. With a few simple steps, you’re on your way to making the power of direct mail work for you.Find a Good Control Piece
A direct mail test simply means you are testing one of the major elements of the mailing against something called the control piece. A control piece in direct mail, like a control in a science experiment, is a known quantity – you know the response rate on that piece. It’s your standard mailer or email. You can use the control piece and the average response rate as your benchmark. It may not be ideal, but it will serve as a yardstick against which your direct mail test can be measured.What Can You Test?
You can test anything in a direct mail test as long as you test just one thing at a time. While there are ways to test multiple elements, the results can be messy to interpret. Testing just one thing at a time ensures clean test results that are easy to measure and read.So take a look at your direct mail piece and pick one of the following items to test. These are what some people call “the big levers” – the big stuff that with one change, can dramatically boost or suppress response rates.Try to test:1. Offer: What are you selling? Can you tweak it to include freebies, or free shipping, or something special?
2. Timing: While timing may seem like a simple thing, a shift in just a few weeks from what you’ve been doing to what you can do can mean a big boost in response rates. Try a different month or simply adjust the mailing by a few weeks.
3. Audience: Your audience is your mailing list in direct mail. Choose very carefully who you send your piece to. A house list or house file is essential to increasing response rates. You can test rented lists against the house file. Typically, house files out perform rented list by 2-1.
4. Design: Design or creative is what gets the envelope opened or the postcard looked at by your customers. It’s the eye candy, the wow factor. Try changing colors, fonts, and headlines to find the sweet spot that can maximize impact.Coding to Tract ResultsSet up a source code on your mailing list and with the printed pieces. Make sure that you assign different codes to the control piece and the variable piece. You can also give each one a unique response phone number, URL, or PO Box. This simple method lets you tally responses into each channel. You’ll know instantly which mailing outperformed the other based on the response channel.Test, Change, Test AgainMost direct marketing managers are compulsive about testing, and for good reason. Direct marketing is the only marketing method that’s highly accountable. You can known instantly what worked and what didn’t and quantify it. Use direct marketing tests to really refine your offer, timing, audience or list, and the creative of your pieces to find out what will maximize response and sales.

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The 3 Things That You Can Do Today to Join the Ranks of the Elite Online Marketers

May 19 2023 Published by admin under Uncategorized

The home based business opportunities (in the form of online marketing, internet marketing, direct sales, affiliate marketing, network marketing, Multi Level Marketing) is experiencing massive growth driven in part by the current economic recession but also by a new breed of entrepreneurs who are looking to achieve financial, time & relationship freedom without using the traditional route (franchise, brick & mortar businesses etc…) to reach those goals and who also realize that by leveraging the internet and learning how to market online, they can shave off a considerable amount of time from their learning curve and from the time that it will take to achieve those goals. The sad part is that only a small minority (3%) are reaping the benefits of this exponential growth and it should not be that way because what separates the 3%ers from the 97%ers are things that can be easily learned, acquired and applied. So in this article I touch on the 3 things that I see as important for anyone who is in this industry and who is ready to join the Elite Marketers and reap the tremendous rewards that this industry has to offer. These factors are: 1. Level of Certainty
That the goal that they set out to achieve will become reality. Initially; very few people have high level of certainty but the key is to delve into mindset and personal development, goal visualization from day 1 and to surround yourself with other leaders in this industry so that you can soak up the social proof of this industry’s success. The visualization and the social proof will gradually dispel the disbelief and increase your level of certainty. The higher the level of certainty; the more committed you will be to putting forth massive and consistent money making activities. The longer you wait, the less certain of your success you will be and, the less productive you will be and the more uncertain you will become and over time the more disappointed & critical of the industry. Do you see the vicious cycle caused by lack of certainty? Don’t let it touch you even a bit; work on increasing your level of certainty from day 1. Certainty propels you to action which produces results and strengthens your certainty or faith in your results. Remember, faith (being sure of what you hope for and certain of what you do not see) moves you out of your comfort zone into taking bold, decisive, life changing actions. Feed Faith daily. 2. Daily method of operation
It is not what you do; but it is what you do DAILY that makes THE difference in your business. This is crucial because those who succeed do the money making activities daily while those who do not succeed do the same activities some time or even most of the time. The key is consistent, focused money making activities day after day after day! Remember drops of water falling one by one on a stone gradually create a hollow. Focused, consistent money making activities will bring you hoards of leads & sales. 3. How to build and lead your Team
Build & Lead your Team with Absolute Integrity, unbridled honesty about what it takes to succeed in this industry. Lay out the actions that your members will need to do on a daily basis to be successful in your company. By being upfront and honest about this not only are you doing the right thing, but you are also respecting the intelligence and the judgment of your team members who are best suited to decide whether your opportunity is the right one for them and whether you are the right mentor for them. This will in turn ensure that you recruit the right prospects and work efficiently as a mentor. Also as a leader/mentor, you take a stand for the greatness of your team members by calling out excuses and pointing out that excuses do not make money, and trusting their leadership (trust that they will step up to the plate and do the tasks that draw them closer to their goals)In this article I am assuming that you are using the attraction marketing model in developing your business. If you are not, you are building your business the hard & ineffective way and none of the pointers that I mentioned above will help you. To learn the marketing strategies, tools, mindset from a generic attraction marketing model that will work with any network marketing business, visit: []

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Network Marketing Success – Handling the Big “R” Rejection

May 16 2023 Published by admin under Uncategorized

Whenever network marketers and network marketing coaches wish upon a star, even the most pragmatic of us holds out hope for finding that magic bullet which will empower our people and ourselves to create a breakthrough in our business-building success.I’m not entirely sure (but after a dozen years of coaching network marketers, I’m “pretty” certain) that I’ve found such a formidable round of ammunition–but I am certain I’ve discovered the right target: Network Marketing Success is all about Handling the big “R”, which stands for public (and professional) enemy number one of all network marketing direct sales people: REJECTION. There! I said it (again).The Big “R”. Conquer it, and even the loftiest heights of success become inevitable achievements.Let’s take a closer look…re-ject. According to The American Heritage Dictionary, reject (along with its close relative, re-jection) means: 1. To refuse to accept, submit to, believe, or make use of. 2. To refuse to consider or grant. 3. To refuse to recognize or give affection to (a person). See Synonyms at “refusal” (Which I did, and here they are: “decline, reject, spurn, rebuff, withdraw, repudiate, and turn down.”) 4. To discard as defective or useless; throw away. 5. To spit out or vomit……Enough! It’s no wonder the Big R is as Repulsive, Repugnant and Revolting as it is–and that it is as BIG a problem as it is for Network Marketing Sales persons the world over.”So, Throckmorton, what do you say about my product and business opportunity?”"Well, Muffy, I say ‘No.’”Translation? According to American Heritage:”Muffy, I refuse to accept it. I don’t believe it and can’t make use of it. I refuse to even consider your offer. In addition, I refuse to recognize you, much less give you any affection. Your product and opportunity are obviously defective and useless. I’m going to throw them (and you) away. Spit them out. Indeed, your product and business opportunity make me vomit.”Rejection, the Big R… nice, isn’t it?No, it’s not nice, not at all, not the slightest bit–and everyone knows it. And, therein lies the transformational success secret of Handling the Big R.Rejection is the single most important factor in your success in this business. Every leader, heavy hitter, Upline success story I’ve ever come across in this business was a man or woman who could handle rejection. And I suspect that every drop-out, opportunity-hopper, once-upon-a-time network marketer who isn’t one anymore… came smack up against the brick wall of the Big R and was stopped cold.”Beware of allowing a tactless word, a rebuttal, a rejection to obliterate the whole sky.” … said the poet Anais Nin.Beware indeed. That’s why rejection is so important for us to explore. And, according to whatever personal style you favor–to master, conquer, make friends with, love, or none of the above, but something else instead–whatever style you choose, you must deal with the Big R in some way which empowers you.If you don’t, defeat will surely be snatched from the victorious jaws of even the most perfect network marketing direct sales possibility.So, how to train ourselves and others to build a ladder over the wall of rejection?Step One: Get out of denial about the business we’re in!What “denial,” you ask (in denial)? Well:What’s the biggest reason for failure in our business? No sales. (And please…is there any legitimate compensation pay plan that pays on anything other than sales volume? No, there is not.) If a distributor doesn’t sell enough products or sell enough people on building businesses who in turn sell enough products through their own and their organization’s efforts, nobody makes money–and when nobody makes money, nobody sticks with the business.Truth is, we are the network marketing direct SALES business–and truth is, a great proportion of companies and their distributors are in denial about that. One reason we have chosen to deny (or reject) that this business of ours is sales is because of all the historical negatives attached to sales and selling. And those of us who do so deny, do so deny, because we would rather avoid the subject than deal with our fear of the possibility of failure and rejection it represents.Not only is fear at the heart of the matter of people’s avoidance of sales and selling, it is THE source of the Big R as well.Salespeople make so much money because it’s a job nobody else wants. Sales income is such high “hazard pay,” because sales is such a “dangerous and risky job.”You see, a sales person gets rejected for a living. I think that’s one of the reasons we look down on sales people. Who but an arrogant, egocentric and puffed-up person would be so thick-skinned insensitive as to not be affected by the constant rejection? We’ve met those insufferable sales people who don’t/won’t take our well-considered (or just plain defensive) “No” for an answer. We reject them–and they just keep coming! Sheeze.Don’t you just hate that? Don’t you just wish you could do that? (Of course, without being an over-bearing, boorish, obnoxious, self-centered, egomaniac.)Sure you do. So what does it take?Just one thing:When your belief is larger than your fear, rejection is not an issue.”Don’t take it personally…” Are you kidding? Now there’s something I reject. Tragically flawed though I may be, I have to admit that I almost always “take it personally.” When I don’t, I’m suspicious that I don’t really care.Here’s how I’ve got it wired up (you?): Reject my offer, recommendation, whatever–and you’re rejecting ME.Believe me, I know well the rationales. I’ve written them often enough: What’s being rejected is the message, not the messenger. Great. Thanks for reminding me; but it still hurts.Appreciation and recognition are a pair of fundamental life values of mine, as I know they are also for many people in our people-people business. Saying “No” to something I believe in strongly and have passion for, stomps (even if gently or accidentally) on my values, and I don’t like that or feel good about that.So, given the above equation, it must be that I’m more afraid of not being appreciated and recognized for something else that’s very important to me–my contribution. The fear of rejection is larger than my belief that I am contributing. After all, if I told you Dances with Wolves was a moving must-see movie and you said “Stick it, John–the only good Indian is a dead Indian,” that’s a contribution I don’t get to make ’cause you rejected me.Bottom line: That’s a choice I just made–and I get to live and work with it. And since it–i.e., to be or not to be–is always a choice, always for each of us, it really behooves us to choose in favor of what will empower ourselves and others.As Eleanor Roosevelt so perfectly put it:”No one can make you feel inferior without your consent.” And why bother to consent to fear in any guise?The Greek philosopher Diogenes was once seen begging at the foot of a statue. Asked the reason for his “pointless” behavior explained, “I am practicing the art of being rejected.”So, what there is for us to do is to look and see just how big our belief is in whatever we are selling (product or opportunity), and, if need be, add strength and size (through exercise, just like you would in the gym) to our belief until it dwarfs our fear of having it–and/or we ourselves–rejected.Rejection is in the eye (mind, heart) of the beholder. It is never an uninvited guest. And in our business, you give the Big R warmth and comfort at your peril. Network Marketing Success is all about handling the big “R”.Thanks.I Appreciate You.– John

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Direct Marketing Direct Marketing – Key Components of Direct Marketing

May 14 2023 Published by admin under Uncategorized

Only a few years ago, direct marketing meant sending out thousands of letters that included an advertising offer to customer or prospect address lists and sending them through the postal system. Bulk email marketing is e-version of yesterday’s direct marketing. Today, the only thing that has changed is the means of delivery. But all the other components remain the same.As in traditional direct marketing, the “list” is still a vital component of any successful bulk email marketing campaign. You need a list and the better the list, the better the results. If you don’t have a list, you better start building one now. In all events, your list should be an opt-in list – i.e. the recipients have indicated a willingness to receive promotional email.The “offer” is another vital component of today’s direct marketing. As in traditional mail marketing, the strong the offer, the better the results. Offers such as “FREE xxx” or “SAVE XX%” are more compelling than offers like “Click here for a brochure.”There are a variety of ways to send your promotional email. For smaller mailings, firms like MyEmma and Constant Contact are good suppliers. For larger mailings, firms such as Datran Media and Topica might be good choices.Finally, some would say the most important part of any direct marketing – traditional or bulk email marketing – is measurement. Make sure you can appropriate measure the results of any email promotion you send. Most emailing services will provide you simple metrics for “opens” and “click-throughs”. Some provide much more detailed statistics.

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