3 Time Tested Direct Marketing Strategies

Did you know that there are all kinds of marketing strategies that you can use in your business to promote your products and services? It’s true. And a lot of these strategies can actually help you to land a sale or 2. But if you want the most bang for your buck, your best bet is to stick with only a handful of strategies that will bring you the most response.

So what are these “handful” marketing techniques? Well I’m glad you asked. In this article, we’re going to take a look at some of the techniques that can make you profitable in a short period of time. If you’re after sales, then I think you will want to take these strategies to heart. Here’s the first tip:

1) Direct mail

No matter what anyone tells you, direct mail works. Many businesses aren’t fazed by the growing costs of direct mail – because they know that it’s incredibly effective. The same successful rules of direct mail still apply today. You need a mailing list, a good offer, and a good sales letter if you want to get the job done.

Never attempt to get a list from the phone book or a list broker. If you don’t know how to write a sales letter, hire a copywriter or study copywriting in your spare time to learn the ins and outs of it. Direct mail can be pretty profitable, so don’t let costs deter you from using this technique. Here’s another strategy that you can use:

2) Newspaper advertising

Did you know if you were to run 2 of the same ads in a newspaper at once, that both of them will get response? It’s true, because not everybody reads just one section of the newspaper. Where you think your target audience may be located in the newspaper, you will get responses. But you will also get responses from other areas of the newspaper also.

Consider advertising in sports or movie sections of the newspaper. It all depends on what your target market is searching for on that particular day. Newspaper advertising works, and you may even want to consider doing advertorials. In fact, let’s discuss advertorials for a second.

3) Advertorials

An advertorial is an ad that looks like an article. To pull this off, you have to study the structure and style of the articles in the newspaper or magazine you want to advertise in. Depending on where you advertise, some publications will put a word about your ad to let their readers know that it’s an advertisement. The word that they usually use is “advertisement”.

Nevertheless, they can still be very effective. Take your time when writing your advertorial, and if you can find samples of others, see if you can emulate the tone of those advertorials. The more practice you get, the more you’ll be able to make your advertorial work for you.

Use these 3 marketing strategies to have the kind of business success that you dream of in your business.

Good luck with using these strategies today.

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