Whether you’re brand new to direct sales or a seasoned pro, I want to offer you some direct selling tips that I have put together. It is my hope that these tips will help you identify areas for improvement. In the business of direct marketing, if you’re not constantly honing your skills and techniques, you’re losing ground. Some of these tips apply directly to key direct marketing concepts. Some are aimed at getting you committed to taking daily, focused action. Let’s get going:
1. Be committed. Make a commitment to do whatever it takes, for as long as it takes. Don’t be like so many others who have called it quits within inches of success. In direct selling, just as in any profession, the people at the top did not get there overnight. Resolve yourself to the fact that you will not get there in a day, but you will get there.
2. Don’t sell to people. This may sound ridiculous, but be aware of how you present yourself to people. If you are trying to sell them on your direct marketing opportunity, you’ve got it all wrong. You have to let them decide for themselves if your direct marketing opportunity is for them, don’t try to cram it down their throat. Someone who is “sold” on the idea of direct marketing will not have the dedication to overcome obstacles when the inevitable challenges arise. The person who decided for themselves that direct marketing was for them will be unstoppable.
3. Build lasting relationships. This is key to achieving long term success in direct marketing. Make sure that you are building a team that will work together for years to come. Focus on bringing in quality people that are as dedicated as you so that together you can build an effective team. Look for someone who will be your partner in building your business for the next 30 years, not the next 30 days.
4. Foster a family environment on your team. Your team members will be your primary support system in direct marketing, since they understand better than anyone the challenges you will face as well as the rewards you reap. Remind everyone that you’re in business for yourself, not by yourself. When someone on your team hits a roadblock, it should be the team that pulls together to help them overcome it.
5. Be resolute and deliberate in your actions. This sounds easy but it trips up more people than you think. To achieve success in direct marketing, you have to take action every day. One concept you need to get your head around is this: Someone will succeed. Someone will be able to live the life they’ve always dreamed of, will be able to retire early, travel, or anything else their heart desires. It’s up to you who that person is. If you don’t take action, I guarantee it will not be you.
I hope that you’ll take to heart the direct selling tips I’ve outlined here. In my experience as a leader in the field, I’ve seen too many people fail from not following the simple steps I’ve shared with you. Incorporate these into your business and you’ll be ahead of 95 percent of the other direct sellers out there. Implementing these can truly catapult you into that coveted top five percent.